Smart phones, the Internet and our website

Our use of smartphones (we have iphones) has made us aware of some important issues we hadn’t realized when we developed our websites on desktop computers with large monitors.  First, this website and the others we have been developing are hard to peruse on smartphones – not because of the limited resolution of the smart phone screens, but because of the large amount of scrolling required to read the text.  For example, to read the “About this site” page one needs to swipe about 9 times to read the text.  If an audience is mostly using smartphones to look at the internet, website managers are faced with the need to “dumb-down” the content to reduce the need to swipe endlessly, otherwise the sites risk losing the attention of the reader.  Thus, in this Internet age of nearly unlimited information available to all, we see a tendency to simplify content to make it accessible to the largest possible audience.

We are convinced that effective internet use requires large monitors that can be connected to a laptop, for example.   Browsing the internet requires a relaxed “real estate” on your monitor.  We hope that anyone encountering our website for the first time does not do so on a smart phone, or if so, they return to the website later with a larger monitor to enjoy the experience.